Apricot Lane Boutique
206 W North St, Normal, IL, 61761
About the Store
- Apricot Lane is a unique boutique franchise
- Each store is locally owned
- Owners get to hand-pick what items they bring into their stores
- Owner of the bloomington location is also the owner of the Peoria location
Fixtures
- Free-flow Layout
- Fixtures are spaced out enough that traffic moves smoothly
- Uses the wall system, wooden and metal fixtures (round racks & t-stands)
Lighting
- Lighting function- Ambient
- Lighting gives the merchandise the best color rendition
- Has lots of decorative fixtures in centrally located areas (over tables, dressing room and check out desk
- Uses small fluorescent lights in the ceiling
How the store features contribute to the store image
- Very bright and airy
- Creates a unique and personal shopping experience
- You feel welcomed right as you walk in and are provided with service during your entire visit
- Makes an effort to tap into consumers give senses (touch, taste, smell, sound and sight)making time feel less important
- All Apricot Lane features come together to created a unified whole
- Fixtures and props are strategically placed in a way that does not overwhelm the customers
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