Apricot Lane Boutique

206 W North St, Normal, IL, 61761

About the Store

• Apricot Lane is a unique boutique franchise
• Each store is locally owned 
• Owners get to hand-pick what items they bring into their stores
• Owner of the bloomington location is also the owner of the Peoria location

Fixtures

• Free-flow Layout
• Fixtures are spaced out enough that traffic moves smoothly
• Uses the wall system, wooden and metal fixtures (round racks & t-stands)

Lighting

• Lighting function- Ambient
  • Lighting gives the merchandise the best color rendition 
• Has lots of decorative fixtures in centrally located areas (over tables, dressing room and check out desk
• Uses small fluorescent lights in the ceiling 

How the store features contribute to the store image

• Very bright and airy
• Creates a unique and personal shopping experience 
  • You feel welcomed right as you walk in and are provided with service during your entire visit
• Makes an effort to tap into consumers give senses (touch, taste, smell, sound and sight)making time feel less important
• All Apricot Lane features come together to created a unified whole
• Fixtures and props are strategically placed in a way that does not overwhelm the customers

Bad Window Display

Hermes Window

Paris Feb 1, 2020

Good Window Display

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.